Scania. Branding
Changing the world of transportation. Scania is a leading supplier of heavy trucks, buses and engines and operates in more than a hundred countries. As the world moves more and more towards sustainable solutions, Scania takes the lead in the transport industry. In connection with this, a need arose to adapt the brand to the new strategy, and Volt was given the great task of capturing the spirit and brand journey of "new Scania" in a brand book. The brand book was distributed to all key people in the organization in an exclusive brand box, which also contained a brand identity book produced by Brand Union. As a consultant, Volt was also deeply involved in developing Scania's overall strategy at brand level.