We took power from the overall concept "Invite the little ones to a great experience" by creating a playful packaging identity for Hemglass' glass range. Give each product a clearer identity, which in turn should lead to customers finding it more fun to buy ice cream from the Hemglass car and create an experience and packaging identity from the car all the way into people's freezers.

Each ice cream package was given its own identity and distinction to reinforce the respective product's unique properties/personality and enhance the experience and playfulness that we want to be associated with Hemglass. To create recognition and clarity, all packaging was given a blue color scheme (based on Hemglass' clear blue primary color) for either typography or graphics along with playful complementary colors.