The insurance company Nordic Guarantee wanted to invite its best customers to Sweden's World Cup qualifier against Ireland on March 22. The guests are CEOs and financial managers, people who are constantly courted from outside. So we have to offer something extra to get their attention.

Those who choose to accept will be treated to football history - regardless of the result. It is the Swedish national team's first competitive match at the new Friends Arena.

In order to put the recipient in the right mood and underline the historical importance of the match, we chose to offer a piece of heavy football history already in the mailing: With a piece of the legendary Norra Stå - our former national arena Råsunda Stadium's most famous stand - Nordic Guarantee offers its customers a piece of football history, and invites them to witness (from the best stands) when the next chapter is written. An invitation worth both saving and responding to.